Simple and true! This dark navy cap from Life is Good features an embroidered blue and white oval classic symbol that says "Life is Good" in white in the center. The Classic Oval Chill Cap is garment washed to create a weathered look and feel with an adjustable back and is suitable for both men and women. Life is Good was designed and created by brother's Bert and John Jacobs who designed Jake in July of 1994, the mascot for Life is Good with the contagious grin and simple but effective message of optimism that seemed to express everything the Jacob brothers believe in. Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is Good Festivals where all profits are raised for charity, positive products and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing. Life is Good has graced the pages of the following magazines: Positive Impact, Body + Soul, The New York Times, Worthwhile and has been featured on The Big Idea with Donny Deustsch and NBC Today Show.