Whoopsie daisy! This lightweight pink cap from Life is Good features an embroidered white daisy in the center of the hat with "Life is Good" up the side of the bill in white. The Daisy Tattered Chill Cap is heavy garment washed for a weathered look and feel and has an adjustable back. Life is Good was designed and created by brother's Bert and John Jacobs who designed Jake in July of 1994, the mascot for Life is Good with the contagious grin and simple but effective message of optimism that seemed to express everything the Jacob brothers believe in. Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is Good Festivals where all profits are raised for charity, positive products and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing. Life is Good has graced the pages of the following magazines: Positive Impact, Body + Soul, The New York Times, Worthwhile and has been featured on The Big Idea with Donny Deustsch and NBC Today Show.