Life's a beach! This super plush and super large beach towel from Life is Good, features a terry side for absorbency and a velour side. Their is a graphic print at the bottom of the towel of Jake laying in a yellow hammock with the bright sand and surf in yellows and oranges behind him. Beneath the image it says "Life is Good" in black. The Jake Hammock Beach Towel is super soft at 780 grams, measures 72"x 40" and is 100% cotton. Life is Good was designed and created by brother's Bert and John Jacobs who designed Jake in July of 1994, the mascot for Life is Good with the contagious grin and simple but effective message of optimism that seemed to express everything the Jacob brothers believe in. Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is Good Festivals where all profits are raised for charity, positive products and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing. Life is Good has graced the pages of the following magazines: Positive Impact, Body + Soul, The New York Times, Worthwhile and has been featured on The Big Idea with Donny Deustsch and NBC Today Show.